Interactive ROI Tool
Sales & Lead Estimator
Adjust your current traffic and conversion baseline to see projected lead and revenue gains with automated sales agents.
Business Metrics & Profit Inputs
Adjust sliders to match your exact business model and profit markup.
2,500
50025,00050,000+
R 5,000
R 1,000R 50,000R 100,000+
30%
15% (Low Margin)30% (Standard)45%+ (High Margin)
25%
5% (Conservative)25% (Average)50% (High Close)
Estimated Financial Impact2 - 4 Weeks
Static Baseline (0.8% Lead Rate):20 leads / mo
Website + 24/7 Sales Agent (4.5%):113 leads / mo
Additional Qualified Leads:+93 new leads / mo
New Closed Sales (25% Close Rate):23.3 sales / mo
Gross Revenue Impact:R 116,250 / mo
Estimated Net Profit Increase (30% Margin)
+ R 34,875 / month
Annual Net Profit Impact: + R 418,500 / year
How This Calculation Works (Mathematical Logic Breakdown):
1. Visitor Lead Rate vs Profit MarginThe 4.5% is the Website Visitor Lead Rate (the % of web visitors who initiate an inquiry). It is not your business profit margin.
2. Customizable Profit Margin (15% - 45%+)You control the Profit Margin % slider (e.g. 15% to 45%+ markup on sale price) to measure actual net profit in Rands.
3. Lead-to-Sale ConversionWe apply your Lead Close Rate % (default 25%) to new incoming inquiries to derive net closed sales revenue and profit gains.